“Your mobile device has become the easiest portal into your digital self”

Today’s customers is always on the move and they’re using mobile application platforms to get there. They are spending much of that digital time on smart mobile devices. Time spent per day on mobile devices has been increasing tremendously over the years.

Apps offer a user experience which even ‘Responsive Websites’ are unable to provide.

Mobile Apps are faster. At the end of the day What users think and like is what brings business and profits

A well-designed mobile app performs actions much quicker than a mobile website. Apps usually store their data locally on mobile devices, in contrast to websites that generally use web servers. Hence, mobile websites are technically slower than mobile apps!

No matter what your business is, a mobile app can help you get and retain customers.

Mobile applications are increasingly playing a vital role in business with a larger customer base as well as workforce relying on the convenience of access on-demand to information & solutions

Therefore, apps are becoming the dominant form of digital interaction. The customers in today’s world are on the move and they’re using mobile application platforms to get there. Whether they use mobile phones, tablets or other smart mobile devices – they have all the information they need. That’s why mobile apps are so much important in today’s business environment.

No matter what your business is, a mobile app can help you get and retain customers. We all know that the first place customers go to search for a product or service is online. If your business is available online, and you have an app that users can download to their devices, your business will make a really good impression. At a glance they will be able to see and open your app and interact/ purchase from your business.

Your decision made today is the foundation for the future of your business.

Today’s digital environment is multi-channel. To establish an effective presence in those channels to touch base with your potential customers becomes a vital business challenge. Mobile apps are considered to be one of the most powerful tools for contacting the target audience in terms of business. Almost every adult in the world has a smartphone and this market continues to grow. This marks the reason as to why you should focus on mobile technology.

1. Sales growth

Mobile App is a new channel through which you can increase the company’s profits. The increase can be quite significant depending on the audience base.

With promotion, discount and bonus push notifications, you can motivate customers to purchase from you. You can directly contact all the users who have installed your app. For example, a company can send a special offer to customers who are in close proximity to their store or office with the help of geolocation technologies offline.

Online selling

Another advantage of an app is the ability to make mobile payments, the popularity of which is growing rapidly. People no longer want to spend time shopping, because the same things can be bought with a smartphone while having a coffee at home.

2. Audience building

You can establish relationships with your customers no matter where they are in the world. A person does not need to remember your web address or refer to a search engine, as in the case of a site, since the app is already installed on their device. Depending on the functionality, one can even use it without access to the Internet.

Mobile audience

Each new user who installs your mobile app enters your information space. Therefore, it is worth using various methods to increase the number of installations; for instance, you can offer bonuses and discounts in return.

The combination of “site + mobile app” yields a double dividend for the enterprise. The company’s Internet resource attracts customers’ attention thanks to search engines, and when a visitor enters the smartphone program via the site, the company turns to more targeted work with him.

3. Marketing and communication channels

Mobile apps can be successfully used to attract attention to the brand through various marketing campaigns. This helps to expand the potential audience of customers and develop trustful relationships with them.

Mobile marketing

The fact is: launching your own app is an advertising step anyway, as it allows you to use other marketing tools. For example, you can publish news on relevant resources or send out press releases.

Especially valuable in this context is the possibility of receiving feedback from users. For instance, you can run polls, conduct surveys, enable users to report errors, and so on.

4. Business processes optimization

You can create an app for the employees’ interactions within the team, as well as monitoring and managing any processes, exchanging files and data, and aggregating certain statistics, for example. Mobile apps can be effectively used for organization and automation of multiple business tasks.

Creating products targeted solely for use within the company itself is quite a common practice. In this way, for example, you can ensure uninterrupted interaction between employees, regardless of their current locations.

5. Customer loyalty growth

Enabling customers to book a table, order food or pay for their order using the app on their smartphone, the business gets a powerful tool to increase loyalty. Integrate loyalty programs into the mobile app and share useful promotions, discounts, or bonuses with customers.

You can take full advantage of the personalization tools by sending push notifications about new promotions and discounts. You can offer users who have installed the app access to exclusive offers and special bonuses.

Customer loyalty

If people want to get additional information about your company, or products and services that you offer, they can always do it 24/7 via the mobile app. Constant interaction increases loyalty, and in turn, a good loyalty level stimulates sales.

6. A source of valuable analytics

By utilizing a mobile app, you can collect a lot of useful information for further analysis. For instance, you can learn which products your customers buy the most. As well as, how much time they spend on the app. Or even, which functions are the most used and which are the least popular?

Mobile App Analytics

Mobile App Analytics Dashboard

By tracking the way people interact with your app, you can analyze how you can improvise the user experience. Understanding your customers is the key to success in any business niche.

You can get data about the audience’s geolocation, demographic data, information on interests, and many other interesting statistics which you can use and take advantage of.

7. Competitive advantage

Not all companies take full advantage of the potential of their own sites, let alone their mobile apps. Some companies do not even have them, because for some reason they consider them unnecessary! Competition in this area is still low, and this should definitely be taken advantage of.

If you manage to be among the first to start using mobile apps as a marketing and sales tool, you can confidently strengthen your position for the future. In today’s highly competitive world, it is necessary to take as many opportunities as you can to educate about the brand and increase its recognition.

What factors to be considered when creating a mobile app?

This tool will not be tremendously useful for everyone, but there are niches for which the mobile market is especially promising. If your company is listed in any of the below industry think about developing the app first:

Tourism – Searching for hotels and resorts, ticket booking, interactive maps

Medicine – Consultations, online medical appointment booking, calling a doctor

Car Business – Rental, repair and maintenance

Restaurants, Cafes, etc. – Promotions, menus, ordering delivery

Entertainment facilities and leisure – various clubs

Beauty industry – making appointment with specialists, interactive price lists, information about services

Delivery Services and Stores – product catalogs, ordering, price

Fitness and Beauty – schedule, online registration, reviews

Almost any enterprise operating in the service sector.

If you are the owner of a company that works in any of these niches, you can experience all the advantages listed in this article simply by having a mobile app

To conclude:

Mobile apps for business is beneficial to almost any company. If you are still not sure whether you need a mobile app, I hope the arguments in this article will help you make the right decision.

Ideally the agenda is that any product or tool must be able to provide solution for specific problems and contribute to the company’s development and revenue. Hence a proper planning is required to compile a list of necessary functions and usage for a future app.

Business is all about reciprocation and any business should strive for development, as well as, stay tuned to the newest technologies, provide more value to your customers and respond to innovations that can make it more efficient. Creating a mobile app can effectively assist in achieving these goals, helps build a stronger brand and connect better with customers.