Most small business owners are aware of the significance of having their website. Nonetheless, as the competition is very strong, there will be no unique results in developing a simple website.
Hence it is important to create an online presence that you will be proud of as the business owner. To get there, it is important that small businesses do not make design errors.
- Saving money
Your website represents your company and brand value. So don’t aim to save money in the process of creating your website; since it may just backfire. If you decide to save on money, you’ll probably work with an amateur developer and designer who won’t be in a position to create the best website for your company.
This does not mean spending thousands or hundreds of thousands of dollars. Just do your research and see what the normal costs are, and you’ll get the correct idea of the budget you want to get it all going.
2. Choosing the Do It Yourself (DIY) method
There are many cases wherein individuals have started their own websites without anyone’s help. But no one noticed that they belonged to the same industry for over years before they could decide on working on their own website.
So it is better to give up on the idea that building your website can be a DIY project.
There is a vigorous change in technology each day, better leave the job to the experts so you can focus more on your business.
This is the only way to make sure that your website is well designed and developed as per the apt latest market trends.
3. Old content
Well, your website has gone live and that’s it, correct?
No, this is just the beginning and you have just ventured the process of keeping your website active.
Regular content updation is a mandatory requirement to create the right impression for your business and reach the right target audience.
There are two problems about this practice:
Client impression – Prospective clients who visit your website may think twice before proceeding with your services if they happen to find long lost outdated content on your website. Hence a professionally updated website is a must.
Poor SEO practices – Website activity is one of the criteria used to rate the website by search engines. Regular activity helps you with listing your long list of keywords.
So, ensure that you invest sufficient time to update your website consistently with articles and original content.
4. Neglecting the fact that design need to be practical
It may not always be a great idea to work with designers focused on making the website stunning, vibrant and fascinating. This decision depends on your business and the product or service you are selling. This is ideally where experienced professional play a vital role.
The objective is to ensure the website is secure and easy to navigate. This enhances the usability of the website, making it more user-friendly.
5. Lack of clear message
For the small business owner, the website homepage can be compared directly to a store window. It attracts customers to the outlet, provides them an overview of what you are offering and it is their launching point to explore your shop.
Hence the need for a clear message. So, make sure you achieve this clear message strategy with the help of your designer.
6. No clear understanding of your target market and audience
Make sure you understand your target audience is before you implement your website strategy.
For instance, it could be beneficial to use larger fonts when you target older age-group. On the other hand, if you are targeting millennial’s, optimizing the website for mobile devices is essential.
Working on the above pointers will ensure a better website experience for your prospective customers and help you avoid design mistakes many small businesses are making today.